Named one of America's forty most influential designers by I.D. Magazine, Jonathan Hoefler has produced original typefaces for publication giants including Rolling Stone, Harper's Bazaar, and Sports Illustrated. He opened The Hoefler Type Foundry in New York City in 1989 and partnered with Tobias Frere-Jones ten years later. He has since broken new ground in type technology by producing Hoefler Text, a typeface designed for Apple Computer that automatically incorporates complex typographic features.
Honored for his innovation in type design by The Royal Academy of Art, Tobias Frere-Jones has produced over 700 typefaces since earning his BFA in 1992. Among his world-famous clients are The New York Times and The Boston Globe. He worked for 7 years as Senior Designer at Font Bureau, Inc. in Boston before partnering with Jonathan Hoefler in 1999. His experimental designs draw worldwide acclaim, and are permanently featured at The Museum of Modern Art in New York and The Victoria and Albert Museum in London.
During their partnership (which has ceased as of January 2014), the two produced some of the most ubiquitous typefaces of our time. Keep an eye out for it and you'll likely spot Archer the next time you flip through a magazine. You've probably seen more than one blockbuster movie use Gotham for its title. And you may even recognize Whitney as the "museum font."
A well-chosen typeface can evoke as much interest from consumers as the text itself. That's why smart companies trust professionals to design with typefaces that lend quality and credibility to their marketing.
